About Backlight
A strategic and creative operations company. We think and we make, under one roof.
Strategy and execution, under one roof.
We combine strategic thinking with production execution. Most companies split these across an agency, a consultancy, and a list of freelancers. We keep them under one roof.
Growth architecture, AI-powered content systems, and broadcast-grade delivery. The same team that designs your content strategy also builds the systems to deliver it at scale.
Senior thinking on every project.
Core strategic direction with a specialist network activated per project. Camera operators, editors, VFX artists, sound engineers, drone pilots, brought in when the project needs them, not sitting on payroll.
For technology-driven projects, we leverage AI and automation to handle what would traditionally require a full production team. You get senior-level thinking on every project without paying for an agency's overhead. And when the project needs scale, the systems are already built.
We're built for relationships that compound. The companies we work best with are the ones where our strategic thinking, production capability, and systems experience can grow with their business over time.
Nobody pays for headcount. They pay for outcomes. Our model delivers senior thinking at every level because that's all there is.
Strategy that ships. Production that holds. One team, on the day.
These aren't side projects. They're operational proof of how we work.
AI Content Pipeline
Proprietary system converting scripts to production-ready video via multi-agent processing, digital avatars, and automated post-production. Currently producing EU Law courses at scale.
CypruSound
Live music discovery platform built from zero: custom backend, Google-verified venues, automated content ingestion, structured SEO. The whole stack, ours.
InviteM
Marketing operations, logistics, business planning, and financial structuring for a ticketing platform.
Antonis Papavasiliou
Founder & Managing Director
Background in marketing operations leadership at a global brand. Builds AI content systems and platforms from zero. 15+ years in international broadcast production.
Not sure where to start?
You don't need to know exactly what you need. We'll figure it out together.