[ PRIVACY ]

Privacy policy.

Last updated 13 May 2026.

Who we are

Backlight Media is a Cyprus-registered company at Limassol, operating this site at backlight.media. We are the data controller for any personal data collected on this site. Contact us at info@backlight.media for any data-related question.

What we collect

When you visit this site and accept cookies, we record:

  • The pages you visit and how long you spend on each.
  • Approximate location (city / region / country) derived from your IP address. We do not store precise location.
  • Browser, operating system, and device type (Mobile / Tablet / Desktop) from your user-agent.
  • Your IP address (used to derive the location above, then retained in case of abuse investigation).
  • The page that referred you to us, if your browser sent one.
  • The ?ref= parameter on the URL, if present. This is how we identify which outbound link a visitor used (for example a specific prospect identifier on a cold-outreach link).

If you submit the contact form, we also store the name, email, phone (if provided), and message you send us, plus which page you were on.

Cookies and similar storage

We use the following first-party storage. None of these are advertising or third-party cookies.
  • bl_consent· localStorage. Records your consent choice so we don't ask again. Persists until you clear browser storage.
  • bl_v· cookie. A random identifier so we can tell if you've visited before. Set only after you accept. Lasts one year.
  • bl_session · sessionStorage. A random identifier that groups page views in the same tab into one session. Cleared automatically when the tab closes.

Why we collect this

To understand interest in our work. Specifically:

  • Which pages people read and for how long, so we can improve them.
  • Which outbound links (cold outreach, partner links, etc.) actually bring visitors.
  • When a recipient of a cold-outreach pitch document opens it, so we know to follow up in a timely way.

We do not use this data for advertising, profiling beyond visit patterns, or any automated decision-making.

Legal basis

For analytics that requires cookies, our legal basis is your consent under Article 6(1)(a) GDPR, given through the cookie banner. For data submitted to the contact form, our legal basis is the steps taken at your request prior to entering into a contract, under Article 6(1)(b) GDPR.

Where the data is stored

Analytics data is stored in Supabase (Postgres), region EU Central (Frankfurt, Germany). Contact-form submissions are stored in the same Supabase project and also emailed to us via Brevo, a transactional email provider based in France. Notifications about new sessions are sent to a private Telegram chat read only by Backlight Media. No data is sold or shared with any other third party.

How long we keep it

Analytics records are kept indefinitely so we can see long-term patterns, but you can request deletion at any time. Contact-form submissions are kept until you ask us to delete them or until they are no longer needed for the relationship.

Your rights

Under GDPR you have the right to access, correct, delete, and restrict processing of your personal data, and to data portability and to object. Email info@backlight.media and we will respond within 30 days. You can also lodge a complaint with the Cyprus Office of the Commissioner for Personal Data Protection.

Changing your mind

You can withdraw consent at any time by clearing the bl_consententry from your browser's localStorage, after which the banner will appear again on your next visit. We are working on a one-click reset in this page; in the meantime, your browser's site settings allow this in a few clicks.

Contact

For any privacy question, write to info@backlight.media.