Thinking
Behind the scenes, the occasional opinion, and the working notes on strategy, systems, and broadcast grade production.
The cost of a live event going wrong in Cyprus
The production budget is what you spent to make the event happen. The cost of it going wrong is everything that was riding on it happening. Those are different numbers, and only one of them appears on an invoice.
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Corporate video in Cyprus, when you need forty of them
One flagship film a year is a project. Forty onboarding modules is an operations problem. They arrive in the same email, and they need completely different answers.
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Five questions before you pay for a strategy
Most strategy does not fail because the thinking is wrong. It fails at the handover, where a plan is the only work in the building with no deadline attached. Five questions to ask before you commission one.
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A camera pointed at a stage is not a live stream
Anyone can point a camera at a stage and press "go live." Whether the people watching from elsewhere stay, and remember it, is decided by everything arranged around that camera. What actually matters when you stream an event in Cyprus.
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Proving AI in production: built around people, not against them
Everyone has made a silly AI video of themselves. We put AI into real production instead: a pipeline delivering hundreds of course modules, designed around people, with a human making the final call.
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How we design live streams that cannot drop
A live stream has one job: stay up. The redundancy thinking behind streams that survive, from dual connections and parallel encoders to the rehearsal discipline that makes failover boring.
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Four hours is never four hours: what a half-day shoot really involves
A 4-hour keynote shoot is a full working day for the crew. The honest breakdown of where the time goes, and what every hour of it protects for you.
ReadBuilding an AI content pipeline: what actually works
Multi-agent processing, digital avatars, automated post-production. What we built, what failed, and what scales.
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Why we rebuilt our website from scratch
Our old Wix site said 'Digital Marketing Agency.' We're not that. Here's why we built a custom Next.js site and what we learned.
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What production companies get wrong about Cyprus
Permits, locations, and logistics for international crews filming on the island. A fixer's perspective.
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When Channel 5 needed Cyprus from the air
Flying the licensed drone unit for Channel 5's Jewels of the Med in Cyprus, capturing Kalopanagiotis, the Marathasa valley and a traditional mountain wedding from the air.
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The tapes that couldn't leave Cyprus
Supporting a BBC space documentary in Cyprus as local producer and fixer, and rescuing a cosmonaut's original mission tapes that could not leave the island.
ReadReading is the easy part.
When you have a problem that has to land, tell us what it is and we will tell you honestly whether we can build the system to solve it.
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