Why we rebuilt our website from scratch
By Antonis Papavasiliou
Our previous website was built on Wix. It worked, technically. But it introduced us as a "Digital Marketing Agency", leaned on stock images, and buried the work we are actually known for: broadcast-grade live production, strategy engagements, and creative systems that scale.
That is a positioning problem, not a design problem. A CMO deciding whether to trust you with a live broadcast reads your website the way a CFO reads an invoice. Every template block and every stock photo quietly says "interchangeable vendor". We are more than a production company: strategy leads, production supports. The old site said none of that.
What we changed
We rewrote the positioning before touching a line of code. The homepage now opens with the problem we solve ("We find solutions. We build systems. We make it happen.") and a plain, extractable line about what we do and where, because both human skimmers and AI search engines reward clarity over cleverness.
We rebuilt on a modern stack. Next.js with server rendering, a Notion-backed CMS for posts like this one, and Vercel for deployment. Pages are fast, structured data is everywhere (Organization, Service, CreativeWork, BlogPosting schema), and every case study page is built from a single source of truth so nothing drifts.
We replaced every stock image with real frames from real projects. Case galleries are pulled from our own project archives: the broadcast gallery at Exness Week, the drone unit above Aphrodite Hills, the overnight OB build for the Quantum Nicosia Marathon.
We designed for restraint. Sharp edges, generous space, one accent colour used sparingly. The premium signal is what you leave out.
What we learned
Templates optimise for launching fast, not for being believed. If your work is the product, the site has to carry proof, and proof means real projects, real names, and real photography. The rebuild took longer than a template ever would. It was worth every week.
If you are staring at your own "Digital Marketing Agency" boilerplate and wincing, that instinct is correct. Start with what you want to be trusted with, and work backwards.