Aerial of the padel courts at Aphrodite Hills, the first padel courts in Cyprus, captured by Backlight Media
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Production/ 2022
Aphrodite Hills Golf Resort

The first padel courts in Cyprus, on camera.

[ The problem ]

Aphrodite Hills renovated its courts and added the first padel courts in Cyprus. A genuine first for the island, and the resort needed marketing imagery to match.

[ What we did ]
  1. 01Shot the new padel courts from the air and at play, the headline of the campaign.
  2. 02Covered the renovated tennis courts and the wider sports academy.
  3. 03Worked golden hour for the play and aerials for the scale of the complex.
  4. 04Delivered a set built for the resort's marketing channels.
[ Outcome ]

A campaign-ready set that put a Cyprus-first amenity on the map: the island's first padel courts, shot from the air and at play, alongside the renovated tennis academy.

1stPadel courts in Cyprus
[ From the day ]
Aerial view of the padel courts at Aphrodite Hills, the first padel courts in Cyprus, captured by Backlight Media
Aerial · the new courts
Padel player serving at golden hour on the padel courts at Aphrodite Hills, shot by Backlight Media
First padel courts in Cyprus
Two padel players at the net with Aphrodite Hills branding on the court, photographed by Backlight Media
Padel · new courts
Two players in a rally on the blue tennis hard courts at Aphrodite Hills, captured by Backlight Media
On court · tennis play
Aerial view of the tennis academy and sports facilities at Aphrodite Hills, including clay and hard courts, shot by Backlight Media
The tennis academy
Trusted byBBCSky SportsChannel 4KEO FilmsMUFG
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