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Production/ Ongoing
PGA · St James's Place
Their tournament crew, in two countries.
[ The problem ]
The PGA and St James's Place run a recurring tournament series, and coverage needs to hold one standard wherever it plays. Backlight became the crew that travels with it, from the play-offs at Aphrodite Hills in Cyprus to the St James's Place event at Antalya Golf Club in Turkey.
[ What we did ]
- 01Covered the PGA National Cyprus play-offs at Aphrodite Hills, event after event.
- 02Flew out to Antalya Golf Club in Turkey to cover the St James's Place event on the ground.
- 03Shot the play, the winners and the venues, in rain or shine.
- 04Held one standard across countries and across years.
[ Outcome ]
A standing tournament-coverage relationship that travels: from Cyprus to Turkey, across multiple years, one crew the series can rely on wherever it plays.
2Countries covered
OngoingMulti-year relationship
[ From the day ]
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