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Production/ Ongoing
Columbia Group
One partner for everything they put on screen.
[ The problem ]
Columbia Group is a major maritime company with a global workforce. That means a steady flow of media: messages from the CEO and directors to crews across the fleet, brand campaigns, and a flagship annual event. The usual answer is a different supplier for each. We became the one team that handles all of it, so the standard and the brand stay consistent wherever it shows up.
[ What we did ]
- 01Ran the coverage for their flagship annual event: stage, performance and the room, filmed and photographed.
- 02Produced internal communications films, the CEO and directors speaking to staff across the fleet.
- 03Shot the full C-suite and produced a faux out-of-home (FOOH) brand campaign.
- 04Kept it one relationship, so nothing has to be re-briefed to a new crew each time.
[ Outcome ]
Columbia stopped assembling a new crew for every need. One partner now covers their events, their leadership comms and their brand work, to a single standard.
[ From the day ]
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