Filmed live across the island. Cut for the campaign.

L'Étape is the Tour de France's own mass-participation race, staged across the Cyprus coast. This was not a broadcast. It was a logistical challenge: Cyprus did not yet have trained personnel who could cover a race like this on the move. The event's marketing team needed the day captured as it happened, then shaped into promotional media that could carry the campaign afterwards.

1. 01Cast the crew Cyprus did not yet have: riders on capable bikes who could shoot for hours and manoeuvre safely inside a live race.
2. 02Built a lean, deliberate unit to protect the budget: two videographers, five photographers, two safety motorbikes and two drones, an FPV and an Inspire.
3. 03Captured the race live across the island as it unfolded.
4. 04Edited the material into promotional content for the event's marketing team.